Developed during the 2020 pandemic, Loungeroom Livestreaming is an online streaming company for arts events in Australia. Their brand stands out in a saturated market by steering clear of the blue hues we often associate with tech companies. Instead their brand is nostalgic, warm and retro. The branding is inspired by Saul Bass title sequences, graffiti and street art, to create a casual and accessible platform. The logo designs included below Pantone colours in print that convert directly to CMYK. These warm colours compliment the DoubleBass and Cooper Standard fonts that give the brand its personality, making us think of cosy 70’s lounge-rooms, of wood panelling, upholstered seating and clean geometric shapes.